Click on the stall name for more information
The areas to the East and West of the iconic Trafalgar Square fountains, are where you will find a wide range of Japanese food and drink stalls, selling festival favourites and new flavours!
| BITE MI BUNS | Hirata steam bao filled with teriyaki chicken, sweet soya duck, or spicy fried tofu for a gourmet experience. |
| FRUIT MOCHI NANAKA | Fruit mochi (daifuku), a delicious traditional Japanese fruit-filled sweet made with white bean paste, along with mitarashi dango, warabi mochi, and yuzu drinks and tea. |
| IPPUDO | Real Japanese tonkotsu ramen. |
| KEWPIE | Samples of KEWPIE MAYONNAISE and Deep-Roasted Sesame Dressing, served with sliced vegetables. Join us at our stall for a flavourful experience! Indulge in complimentary tastings of our beloved products and conveniently purchase your favourites on the spot. |
| KOFUKU | Come and sample our Japanese-Latin fusion menu. Sushi tacos, bowls and sides. Katsu curry, karaage tuna, salmon and vegan options available. |
| MUGEN | Offering traditional Japanese food such as sushi and yakisoba. |
| PEKO PEKO | Since Sept. 2011, we’ve been serving London’s hungry “Peko Peko” customers in markets, events, and pop-ups! Our Matsuri menu: yakisoba, takoyaki, karaage chicken, gyoza, pumpkin korokke & vegan options! |
| RICE WINE SHOP | Enjoy mini gyu-don, onigiri, and crispy karaage, plus desserts like soy milk mille crêpe cakes, mochi parfaits, matcha terrines, and skewered dango — perfect for the Matsuri! 🎉 |
| S&B FOODS INC | Visit our stall for a free tasting of Golden curry and also a chance to get fantastic original gifts. |
| WASO LTD | We’re serving unagi-don (grilled eel over rice), chirashi-don (assorted sashimi over sushi rice), and beverages. |
| YOSHINO | Organic Matcha Powder, Our Original Matcha/Vanilla Sundae, Our Original Matcha Latte |