Click on the stall name for more information.
The North Terrace is where you will find tourist information, discover Japan’s regions, and find out about Japan-related organisations in the UK and their activities. There are also plenty of retail opportunities, with toys, games, and children’s clothes, as well as food and drink to take home or eat on the go.
| BRITISH AIRWAYS, FINNAIR, IBERIA, JAPAN AIRLINES | At our joint stall, commercial teams from British Airways, Finnair, Iberia, and Japan Airlines are here to highlight the benefits of our strategic partnership. Learn how our coordinated Europe–Japan network offers flexibility, convenience, and premium service across all four airlines. Discover new routes, loyalty perks, and how to book multi-airline journeys on a single ticket — all with a warm welcome from our team. |
| CENTRAL JAPAN RAILWAY COMPANY | An introduction to tourism in Japan, highlighting major attractions and transportation in the Central Japan region, including the Tokaidō Shinkansen (bullet train) and local rail passes. |
| EAST JAPAN RAILWAY COMPANY | Tourism about the Eastern Japan region, for example, Tohoku, Nagano, Niigata, etc. Learn about the railway network and its rail passes. |
| HOKKAIDO FINE FOODS | Hokkaido products including regional specialty foods and other unique goods. |
| HOKKAIDO TOURISM ORGANIZATION | We will introduce the grandeur of Hokkaido’s nature, its unique culture, and the charm of the coexistence of urban and natural environments! |
| JAPAN AIRLINES | Visit us for our origami airplane workshop and target game. Wear a uniform and have your photo taken! |
| JAPAN ASSOCIATION | Handmade Japanese goods, kimono, obi and second-hand goods. |
| THE JAPAN FOUNDATION | Information on learning Japanese and how The Japan Foundation can help you. Try fun Japanese language activities! |
| JAPAN HOUSE LONDON | Learn about Japan’s role in the evolution of pictograms and make your own pictogram badge. Test your knowledge and win with our competition, and discover more about ‘Pictograms: Iconic Japanese Designs’ ̶ our current exhibition. |
| JAPAN LOCAL GOVERNMENT CENTRE | Learn about the regions of Japan and discover new places to visit on your next trip! |
| JAPAN NATIONAL TOURISM ORGANIZATION | A chance to ask questions and start planning where to go on your next visit to Japan. |
| JAPAN PREMIUM FOOD & TRAVEL | Matcha powder, drinks, confectionery, and Japanese rice & seasoning. Test your luck at our Kujibiki (lottery)- everyone’s a winner! |
| THE JAPAN SOCIETY | The Japan Society is the leading independent body in the United Kingdom dedicated to the enhancement of the British-Japanese relationship. Visit our stall to make your own sumo wrestler origami, try Japanese calligraphy, and find out how to win a free ticket to the Grand Sumo Tournament in London this October! |
| LONDON SHAKUNAGE-KAI | Fukushima Agricultural Products including fruits, peach juice, ramen, dried sweet potatoes, fried noodles. |
| MIKI HOUSE | Original MIKI HOUSE apparel products for children, such as shoes and jinbei, all thoughtfully made in Japan. We also offer a complimentary free foot measurement service to help you find the perfect fit for your little one. |
| NAKAYOSHI-KAI – THE JAPANESE FRIENDSHIP GROUP | Enjoy children’s books and traditional games like Super Ball Scooping, and Wanage (ring toss). Fun for all ages! Win fantastic anime figures from popular series! |
| NINTENDO | Meet Pikmin, the protagonists of Nintendo’s beloved game series! Capture your Japan Matsuri memories at the Pikmin photo booth, pick up a Pikmin visor, and meet exclusive Pikmin in the Pikmin Bloom app. All activities are free of charge! |
| OITA PREFECTURE | Discover Japan’s hot spring paradise – Oita Prefecture. Promotional videos and brochures are available. Take our survey to get a freebie! |
| OTAKKY | Trading Card Games, Plush, Toys, Figures and other goods from various famous Japanese manga including Pokémon, ONE PIECE, Yu-Gi-Oh! Dragon Ball, and more! |
| RIKKYO SCHOOL IN ENGLAND | Step into the world of Rikkyo School in England and meet our students to learn what it’s like to study at a Japanese boarding school in the UK. Join our students for fun language challenges and cultural games. |
| UCC: UESHIMA COFFEE COMPANY | Enjoy the Perfect Brew with Ueshima Coffee! Experience authentic Japanese coffee roasted with passion. Freshly brewed, rich in flavor — only at our booth! |
| YAMADA ONIGIRI | Freshly made, pre-packed riceballs just like those in Japanese convenience stores—filled with teriyaki chicken, grilled salmon, spicy tuna mayo, takana, and more for a delicious, on-the-go meal! |