North Terrace

Visit our stall for Japanese accessories, pottery, kimono and second-hand goods.

Hokkaido products including regional specialty foods and other unique goods.

We will introduce Hokkaido’s unique Ainu culture and the breathtaking beauty of its nature through official travel guidebooks, inspiring your next journey to Japan.

Experience the taste of Japan with Mizkan, Japan’s No.1 vinegar brand. Discover Japanese products that bring balance, depth and flavour to everyday meals.

Discover Oi Ocha, our flagship Japanese green tea brand. Enjoy our range of refreshing, unsweetened teas, including green tea, matcha green tea, and yuzu green tea.

Come and spin the lucky wheel and do a quiz for free and exclusive goodies!

Enjoy children’s books and traditional matsuri games like Super Ball Scooping, Wanage (ring toss) and Yo-yo Scooping . Fun for all ages!

Visit our stand to meet British Airways, Finnair, Iberia and Japan Airlines and explore the connections that bring Europe and Japan closer together. Discover our extensive network, seamless connections, greater travel choice, and rewarding loyalty benefits, all with a warm welcome from our team.

We will showcase our premium Japanese airline experience and regional travel. Discover regional travel with an interactive sticker map, and wear a uniform and have your photo taken!

Discover the highlights of Central Japan and be inspired to explore the region by rail. Get travel planning advice, discover popular destinations, and learn more about travelling by the Tokaido Shinkansen and local trains.

Introducing tourism in the Tohoku region of Japan, featuring its scenic landscapes, local cuisine and cultural traditions. Learn about rail travel opportunities across Eastern Japan, the Hokuriku region and beyond, with useful tips for exploring Japan by train.

Join Nintendo at Japan Matsuri for free Pikmin-themed fun! Get into the festival spirit with a Pikmin hat, explore the festival grounds with the Pikmin Bloom app and take part in the exclusive in-app “Japan Matsuri Party Walk” event. All participants can collect a special gift at stall, such as a smartphone lanyard, while stocks last. Keep an eye on Nintendo UK’s and Japan Matsuri’s social media channels for details on how to participate.

Thinking about your next trip to Tokyo? Discover iconic sights, traditional neighbourhoods, hidden gems and exciting new experiences at the Tokyo Tourism stall. Get inspiration for your next adventure, complete our quick survey and have a go at our prize draw!

The leading Japan travel specialists offering Small Group Tours and Self-Guided cultural adventures that ‘get beneath the surface’

Selling products from Fukushima. All profits will go to charity.

Artisan products from across Japan, focusing on Gifu Prefecture. Introducing unique foods and crafts by traditional makers

Discover MIKI HOUSE, one of Japan’s best-loved children’s brands, particularly renowned for its beautifully crafted footwear. For the occasion, we are delighted to offer a complimentary foot measurement service to help ensure the perfect fit for your little one.

Step into the world of Rikkyo School in England and meet our students to learn what it’s like to study at a Japanese boarding school in the UK. Join our students for fun language challenges and cultural games, such as learning how to use chopsticks.

Learn about Japan House’s upcoming exhibition Tradition/Rebellion: Coming-of-Age Style in Kitakyushu, Japan. Test your knowledge with our quiz and take a photo that celebrates the unique fashion of the Kitakyushu celebration!

Visit us to learn about The Japan Society and do a quiz about Matsuri around Japan! We will also be selling T-Shirts & Tote Bags with our chrysanthemum logo.

Enjoy the Perfect Brew with Ueshima Coffee! Experience authentic Japanese coffee roasted with passion. Freshly brewed, rich in flavor — only at our booth!

Artisan bakery offering Japanese-inspired baked goods, including our signature shio pan (Japanese salted butter bread) in a variety of flavours, potato mochi bread and other delicious Japanese-inspired savoury & sweet treats!

Enjoy children’s books and traditional matsuri games like Super Ball Scooping, Wanage (ring toss) and Yo-yo Scooping . Fun for all ages!

Original ukiyo-e (Japanese woodblock prints), luxury lacquer chopsticks, and anime collector’s items such as cels, sketches, and original vintage posters.

Learn about the regions of Japan and discover new places to visit on your next trip! Receive tourism brochures and local novelty goods!

Discover the best of Japan, from iconic sights to hidden gems. Visit our stand for inspiration and practical travel advice.

Discover information on Japanese language and culture. You can try some fun Japanese language activities too!