Japan Matsuri Presents… the #AwaOdoriChallenge

The Awa Odori takes place every summer in Tokushima, Japan, and is one of the world’s largest dance festivals. The atmosphere is electric, and those who go to watch are encouraged to join in with the dancing: as the song of the festival goes, “Those dancing may look the fool, but those watching are just as foolish. If both are fools, you may as well dance!”.

We are trying to get as many people in the UK to try the #AwaOdoriChallenge! Give it a go using the video below as a guide, and get dancing, film yourself, tag #AwaOdoriChallenge and #JapanMatsuriPresents and we’ll be sharing your videos throughout the live steam!